If you’re not already fishing purple, you should be. It is one of the most visible colors at depth – after other colors disappear to fish this pattern keeps showing off. Hard core bass anglers make sure purple gets ample playing time, and it is especially popular in soft plastics. And salmon and steelhead love purple too, and they love jigs, so you can't go wrong.
Zoe Angling Group is a Benefit Corporation that is focused on innovative opportunities in the fishing market with the goal to create jobs for exploited individuals. This includes partnerships with sustainable practicing, fair trade structures and more alike.